Dr Medispa, clinic content

01 · Where you are

At a glance

Up to twenty finished video files every cycle: four treatment story films in widescreen and vertical, each with a text-free version, plus up to eight social cut-downs we make for you, focusing on the strongest moments and angles from the case studies.
A 4K bank of 80 to 120 high-quality stills, plus before-and-after stills where the result is captured on the day.
Licensed for your own channels, and yours to keep cutting down in-house, with no time limit.

Optional, on request

Available in any cycle when you want them: social carousels, a B-roll clip bank, extra social cut-downs, website hero loops, and before-and-after reveals.

£6,000 / cycle

Six cycles, one every two months, averaging £3,000 a month, ex VAT.

An established clinic with a working content engine.

This next chapter has already begun. We filmed the first cycle of case studies in February, and the edit starts the moment you sign off.

The case study films are the flagship of the work. Their cinematography and storytelling set how the brand is seen, and each one puts the clinic's strengths, and what sets it apart, on show.

Over the last year we built the library and refreshed the YouTube backlog, so the engine is already in place: clear sign-off, and content that keeps moving without getting stuck. The work now is to keep that output steady and dependable, at a rhythm that fits the clinic's diary and budget. This outline sets that out: a six-cycle content programme, one production cycle every two months. It is the longer engagement you asked about after last year's initial run, now paced to the every-two-months rhythm you suggested.

Where it sits

A working engine, not a standing start. The library is built and the YouTube backlog is refreshed.

What changes

A rhythm sized to the diary. One production cycle every two months, six across the engagement, the long-term shape you asked for.

What you get

Polished content, ready to publish. A full set of finished pieces each cycle, produced end to end.

More from every shoot, about twelve film files a cycle

Each story delivered in widescreen, vertical and a clean text-free master, so one filming day works across web, YouTube, Instagram and TikTok.

Social cut-downs, made for you

Up to eight short social posts a cycle, edited by us from your films, so four stories become weeks of ready-to-publish content.

A 4K frame-grab bank, 80 to 120 high-quality stills a cycle

Twenty to thirty high-quality stills per case study, drawn from the 4K footage and ready to publish across web and social.

Included licence and your own edit rights

Own-channel use built into the fee, not a separate tier, plus the right to keep cutting your films down in-house, with no time limit.

Flexible YouTube, no longer paid monthly

Fully produced long-form, but booked and paid only when there is a real filming window, instead of carried every month.

Content from brand collaborations

When we produce a brand collaboration that features you, for example with an aesthetic device partner (i.e. Alma), you get a text-free version to make your own content from, where the rights allow.

Our work together

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02 · The production cycle

Preparation, production and post, every cycle.

One planned production day every two months, fully produced from pre-production through filming, editing and delivery, with two Frame.io review rounds along the way. The shoot is the visible part, but the planning before it and the craft after it are where most of the quality lives.

The same process runs every cycle, so the output stays consistent and the clinic always knows what is coming.

PHASE 01

Pre-production

Planning, scripting where needed, shot lists, scheduling and kit prep. Every shoot day has a plan before anyone touches a camera.

PHASE 02

Production

The day itself, captured with an overhead camera, a free-roaming camera and a portrait setup for before-and-afters.

PHASE 03

Post and delivery

Edit, sound, music licensing, colour grade and graphics, with two rounds of review via Frame.io, then delivery.

Where it starts, a content strategy session

Included up front, so the programme starts with a clear direction.

We run a content brainstorming and strategy session together, and agree the treatments and topics to prioritise for the case studies.
From there, each cycle's pre-production meeting is an open door to brainstorm and shape any extra content as priorities shift.

The six-cycle rhythm

Each cycle starts with pre-production and creative planning, then a production day, then editing with two review rounds via Frame.io, then delivery and publish. At each delivery handover we book the next cycle's shoot day, so the rhythm carries itself across all six cycles. By the end, every core treatment has a finished, presentable set of content behind it.

PlanShootEdit and reviewDeliver, then repeat

Delivery timing. First cuts typically land within four weeks of the shoot day.

What we need from Dr Medispa each cycle

Light touch, but it keeps each cycle on schedule.

A shoot day each cycle that works for both sides, booked at the previous cycle's delivery handover.
Access to the clinic, plus patients or models with consent where the piece needs them.
The team's availability to plan and coordinate each cycle's shoot day.
Timely sign-off at the two review points, so nothing stalls.

Who does what

Clear lanes, so nothing falls between us.

Polaris plans the shoot and leads the production schedule on the day, then edits, grades and delivers.
Dr Medispa provides clinic access and approvals, and coordinates the patients and their arrival timing on the day.
The in-house team handles publishing and day-to-day social.

03 · What's included each cycle

Everything in the core, locked in.

This is what lands every cycle as part of the core: commercial-grade treatment story films, built from real patient journeys and delivered for web, YouTube, Instagram and TikTok, plus the assets around them. Included and fixed, not something you select.

4 treatment story films

Four finished films a cycle, each in a widescreen and a vertical version, so they work across web, YouTube, Instagram and TikTok.

Text-free versions, yours to cut down

A clean, text-free version of each piece, with the right to add your own captions and make your own cut-downs in-house, so the team can spin extra social pieces.

Up to 8 social cut-downs we make for you

Short social posts edited by us from your films each cycle, so four stories turn into weeks of content without extra filming.

4K frame-grab bank

Twenty to thirty high-quality stills per case study, drawn from the 4K footage, finished and fully usable for web and social.

Before-and-after stills where captured

A before-and-after stills set for the journeys where the result is captured on the day.

The included Standard licence

Everything in the core is licensed for your own channels as standard, built into the cycle fee.

Brand-collaboration content for your own edits

When we produce a collaboration that features you, we provide a text-free version for you to create your own cut-downs and content from, where the collaboration's rights allow.

04 · Optional modules

Add to your plan, or call on extras as needed.

The core covers your content in full. The modules below are optional: some recur and add to your cycle fee, the rest are extras you can request in any cycle, with no commitment now.

Add to your plan

Recurs · adds to cycle fee

Switch this on and it is added to your recurring cycle fee, with the price rail and summary updating as you do. Leave it off to keep the core as it is.

Assorted B-roll, all four case studies £450 per case study

Organised, colour-graded B-roll from every case study that cycle: a usable clip bank for your own edits, website and socials. Switched on, it covers all four case studies. If you ever want it for individual case studies instead, that is arranged on request at £450 each.

£1,800 / cycle · all four case studies

Current selection: Core only

Available any time

Request in any cycle · no commitment now

Extras you can call on in any cycle, shown with their prices so you know what to expect. They are not selected now and do not change your totals.

Carousel storyboard and caption packFirst one on us

A multi-slide carousel, its angle strategised in advance, beyond the cut-downs included each cycle.

£200

Additional case-study edit

An extra edit from a cycle's captured footage.

£550

Extra social cut-downs

Further bespoke cut-downs beyond the eight included each cycle.

from£120

Full interview edit

A cleaned, full-length edit of the interview, for creating your own derivative content.

£650

Website Hero Loops

Silent looping cuts for landing pages.

£400

Before & After Reveal

A hybrid stills-and-video piece timed to the reveal.

£200

Reviewed your optional modules? Whether you have added any or not, confirm to carry on.

06 · Your licence, and extending a piece when you need to

Standard licence included, with simple per-piece unlocks.

Everything we make for you each cycle is licensed for your own channels by default, included in the core. The unlocks below only come into play on the specific pieces you push further, into paid ads or third-party brand use. If a piece goes that way, let us know and we apply the right unlock. Nothing here is committed to now; the prices are for information.

Paid ads / commercial use of a piece

Put media spend behind a piece, running it as a paid social or digital advertisement. Covers a twelve-month campaign window for that piece.

Per video£450

Sponsor or third-party brand featured

For a piece that features a sponsor or another brand alongside you, clearing it for that wider use.

Per video£300

Own a piece outright (buyout)

Full ownership of a single piece passes to Dr Medispa, to use anywhere with no restrictions on edits or onward use.

Per video£1,400

Own everything. A full buyout of all deliverables is available on request at £12,000.

Last year usage came as a single blanket tier. This year your everyday content is licensed for your own channels as standard, and you only pay more on the specific pieces you actually push into paid or third-party use. We keep the source material on hand, so further cuts can be commissioned without re-shooting.

The full Polaris licensing guide. How production and licensing work together, and the thinking behind it, there for whenever you want to read into it further.

Open the licensing guide

07 · Your price, and how to pay

The production cycle, and how payment runs.

The production cycle is £6,000, ex VAT. Six cycles, one every two months, so it averages £3,000 a month across the engagement.

The cycle rate reflects a committed six-cycle programme, which lets us hold your crew, kit and edit time in advance and plan your treatment coverage across the six cycles. That commitment is what makes the rate possible.

Each cycle carries more than last year's months did: four treatment story films in widescreen and vertical, each with a text-free version, plus up to eight social cut-downs, up to twenty finished files a cycle, more than any single month carried last year. The 4K stills bank and own-channel edit rights are included too. The figures below update live as you set the modules in section 04. Info-only modules, YouTube and the per-piece unlocks are added only as and when you use them, so they do not appear in these totals. All figures are ex VAT.

The production cycle

£6,000 / cycle

Six cycles, one every two months · averages £3,000 a month, ex VAT

Cycle 1 is already filmed. Four case studies were captured at the Knightsbridge clinic in February, including the Alma Hybrid CO2 and Ultraformer III, ready to move straight into the edit. Cycle 1 is invoiced at the cycle rate on signature, editing starts the same day, and the first batch of finished content follows within weeks. Confirming this outline is what presses go.

How payment runs

Per cycle, in advance. Cycle 1 is invoiced on signature. Each cycle after that is invoiced when its shoot day is booked at the previous delivery handover, so you always know what is coming and when. Set up once via GoCardless, or by invoice per cycle, whichever you prefer. You pay a cycle at a time; the commitment is to the six cycles, not to a fixed set of dates.

Review your package

The production cycle (fixed scope) £6,000 / cycle

Cycle total

£6,000 / cycle

Core only. No modules selected.

Monthly average

£3,000 / month

Averaged across the two-month cycle.

Info-only modules, YouTube and per-piece licence unlocks are added only as used, so they are not in these totals. All figures ex VAT.

08 · Keeping it on track, and to finalise

How the cycles run, and how to confirm.

This is a commitment to six production cycles, one every two months. It works because each cycle's production time is protected and booked ahead, and that shapes a few simple terms below.

One production cycle every two months, six in all, with the next shoot day booked at each delivery handover. Dates flex to your diary, so a cycle moves rather than disappears. Each piece gets two rounds of review via Frame.io, and timely sign-off at those two points keeps the schedule moving. We keep the source material on hand, so further cuts can be commissioned without re-shooting.

The terms, in short. A cycle's shoot day can be rescheduled within reason with a bit of notice, and we will find a date that works for both sides; the commitment is to the six cycles, so a cycle moves rather than drops. The £6,000 rate holds across the programme. Approvals happen at the two review rounds per piece, and prompt sign-off keeps everything on track. Payment is per cycle in advance, set up once via GoCardless or by invoice; if a payment is missed we pause new work until it is resolved, then pick straight back up.

Frequently Asked Questions

A few answers, written plainly. If any of them do not quite work for you, just tell us. We would rather hear it now than guess later.

What lands each cycle?

Up to twenty finished video files a cycle, plus a 4K stills bank. Four treatment story films, each in a widescreen and a vertical version, with text-free versions and up to eight short social cut-downs we edit for you. On top of that, a 4K frame-grab bank of twenty to thirty high-quality stills per case study, and before-and-after stills where the result is captured on the day. All of it produced end to end, from one planned production day a cycle.

That is the core, and it is fixed. The optional modules in section 04 add to it only if you choose to set them.

What's included in licensing? (in plain English)

Everything in the core is licensed for your own channels as standard, in the cycle fee. That covers your Instagram, TikTok, YouTube, website and internal comms.

The per-piece unlocks in section 06 only come into play on specific pieces. Paid ads or commercial use covers a twelve-month campaign window for that piece. A sponsor or third-party brand unlock clears a piece that features another brand. Owning a piece outright is a single-piece buyout, and a full buyout of all deliverables is available on request.

You only apply an unlock on a piece when it actually earns the wider use.

How does YouTube fit alongside the cycles?

YouTube is booked and paid per production, not part of the cycle fee. Each booking is fully produced, with pre-production including research, production and post, the same approach as last year, at £4,000 ex VAT per booking. You book a YouTube production when it suits you and only commit and pay when you do.

Separately, we'll finish the remaining YouTube backlog under the current arrangement, then scope any remaining editing separately.

What if a shoot day needs moving, or the diary gets busy?

Dates can move; the rhythm is what matters. A cycle's shoot day can be rescheduled with a little notice, and we will find a date that works for both sides. Booking the next shoot day at each delivery handover is what keeps this easy, so the diary never has to be opened from a standing start.

A cycle moves rather than drops. If a stretch is busy, we slide that cycle's shoot day rather than lose it, and the six cycles still land across the engagement. If you can see a busy stretch coming, tell us early and we will plan the dates around it together.

Are we tied into anything?

Yes, and that is the point. This is a commitment to six production cycles, the longer engagement you asked about after last year's initial run. Committing to the six is what lets us hold your dates, plan your content around your treatments across the cycles and keep the rate where it is.

What you are not tied to is a rigid calendar. Cycles are paced at roughly one every two months, but shoot days flex to your diary, and a busy stretch slides a cycle rather than losing it. The commitment is to the work getting made, not to a fixed set of dates.

How does payment work, and what happens if a payment is missed?

Payment is per cycle, in advance; a missed payment just pauses new work until it is resolved. Cycle 1 is invoiced on signature, and each cycle after that is invoiced when its shoot day is booked, so nothing lands unannounced. It can be set up once via GoCardless or run as an invoice per cycle, whichever suits. Paying ahead is what keeps the schedule reliable.

If a payment is missed, we simply pause new work until it is resolved, then pick straight back up. There are no penalties beyond that pause; we would always rather sort it out with a quick conversation.

To finalise.

A few soft questions to sharpen the next conversation and the SOW. None are urgent, and the outline stands without them.

Your preferred window for the Cycle 2 shoot day.Cycle 1 is already filmed, so this sets the rhythm from there.

ii.

The treatments you want covered first.Sets the order we work through them, so each main treatment ends up properly represented on the website.

Your package

The production cycle and any optional modules will be summarised here as you set them above.

Cycle total, ex VAT

£6,000 / cycle

Have a look back over your selection above, then confirm when you are ready. Suli will be notified.

Dr Medispa, clinic content.

An established clinic with a working content engine.

Preparation, production and post, every cycle.

Everything in the core, locked in.

Add to your plan, or call on extras as needed.

YouTube, on your schedule.

Standard licence included, with simple per-piece unlocks.

The production cycle, and how payment runs.

How the cycles run, and how to confirm.

Frequently Asked Questions

To finalise.

That's the project outline.